Tide is right now doing #RTM with the NFL Draft. Someone has a bit more skill with Photoshop than the US Cellular or JC Penney Oscars #RTM teams.
Thoughts?
It’s forced and no one is really engaging with Tide (they are engaging with players who have paid #spon tweets.) The player tweets are smart, since the retweets create awareness. But who cares about Tide and NFL Draft picks… Anyone? Well 1 guy does.
Former Kodak CMO Jeff Hayzlett describes the current media landscape for CMOs:
Self-proclaimed expert and blowhard Jeff Hayzlett shares his thoughts on how “this shit is scary” Real-Time Marketing. Seriously, who listens to this guy?
Too soon? The night of Boston suspect #2 being captured Ford decides to make an ad out of celebrating the police. We agree with Jorge in the comments “Really FORD love your brand but why would you try to make an ad out of it Really!”
Only a few hours after the Boston Marathon bombing suspect #2 was captured a start-up uses it to market their product. Even if it is your founding city, take a moment to forget about self-promotion and respect people for at least one evening.
It’s not only mouthwash, but it’s a floor wax too!!!
Not as fun as Bacon Mouthwash, but why not keep using the same Photoshop template that got the viral buzz of the April Fool’s joke? Must of been the Photoshop template not the bacon reference that worked…
You know when you vomit burp? That just happened. Slim Jim is now mimicking Oreo. Sadly it isn’t as charming.
A panel of “experts” who have only one example of success. Oreo at the Super Bowl. A little disappointed one of the tips doesn’t involve how to use Photoshop Layers.
What happens when you have a corporate Facebook page and have no content strategy? You download a list of shitty days no one cares about to make you appear relevant for a second.
Hat tip: Condescending Corporate Brand Page
This must of taken countless ad agency hours of brainstorming and creative reviews. All for 1 retweet and 1 favorite. Best social media ROI of the night!
Yul Brynner rises from the dead to do Real-Time Marketing
