Zyrtec tweeted along with some moments of the show while promoting their #ItsHandled sweepstakes. Sure why not. They probably have a small budget and no ideas, since how much can you say about allergy medicine that hasn’t been said with a field of flowers or sneezing yuppy couples in an ad. But for the love of language please stop with all the hashtags. People using hashtags are not using them to find your product messaging. They are using them to follow their show. Zyrtec go home. You are drunk.
Finally something we care about… bras. At least Victoria Secret was advertising in the program and finding a way to extend the content online. Okay maybe we’re just being males, but this one at least made some sense for existing; though, a Denny’s bacon man is starting to feel sensible too but that might be the fifth bottle beer talking.
Photoshop is alive and well for today’s Opening Ceremony
Real-time problems in Sochi. Zales it’s your turn.
#SochiProblems is a rally cry for how absurd Russia’s preparation for Sochi Winter Olympics is an epic fail. Clorox found a way to real-time this journalist’s double toilet find. For toilet humor, it’s not bad.
JCPenney confused many with what looked like purposely drunk tweeting to get attention. Well it got attention, most of it negative though some from mainstream media like Good Morning America. But most missed their first post saying they were ready for the cold outdoor game with their mittens, which one can buy at their stores.
In the end, they got a lot more attention than most with this plot twist. No matter what people say it was a creative way to get noticed and in a crowd of unmemorable efforts tonight, JCPenney did standout and that is what everyone else was trying so hard to do.
For lamest way to celebrate the win using one’s product…. Papa John’s Pizza! Best to take a page from frozen pizza. DiGiorno ended up “winning” DigiDay’s 5 Best Real-Time Marketing Moments tonight. http://digiday.com/brands/best-real-time-marketing-super-bowl/
A few brands who got legal approval to use #BigGame on Facebook tonight.
If you are going to do a Brand Circle Jerk, it’s best to do it with Victoria’s Secret Angels.
In case people stopped watching, the game did come to an end and several brands closed the night out with a pointless way to say it.
NASA wins whatever there was to win after a circus of real-time marketing brand attempts to take attention away from the game. This year no one did that, but NASA at least did it tastefully and took a moment to teach us all something about Astronomy.
Science for the win.